Dr. Christine Kiss
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Short Bio
Christine Kiss studied Information Systems at the Technical University of Vienna, where she received her Master Degree in August 2002. In 2001 she got a scholarship and studied in London at the University of Middlesex for a semester. During her studies Christine was employed at several IT-companies as a software developer and afterwards as an IT-consultant. Within the scope of her master thesis she designed and developed a Data Warehouse for the purpose of Process Measurement in the insurance sector.
2003-2007 Christine worked as a research assistant at the Chair of Internet-based Information Systems (IBIS) of the Technical University of Munich.
Research Areas / Fields of Interest
- Data Mining, Text Mining
- Social Network Analysis
- Data Warehousing
- Process Measurement
Research Project: Analytical Customer Relationship Management
Analytical methods for Customer Relationship Management (CRM) have gained increasing importance in today's businesses. Some industry sectors such as the telecommunication industry accumulate huge amounts of data not only about the usage behaviour of individual customers, but also about how customers interact. In addition to traditional data mining and statistical techniques, methods from the field of Social Network Analysis (SNA) are essential to leverage this special set of data. In this project different methods are analyzed how CRM applications can be improved by leveraging information about customer networks. The focus is on improving predictive accuracy on the one hand and improving viral marketing by leveraging network topology on the other hand.